About

ZeroOne is a concept online store based in Cyprus selling cool stuff for modern babies and their design minded parents. 

If you like all these trendy monochrome baby rooms, scandi style nurseries, adorable wooden toys and coolest decoration objects but couldn't find anything like that in Cyprus - you can say 'Bingo!'

The idea of such a shop is inspired by the birth of our first baby boy when we for the first time zoomed in to the baby-related theme. Having a love of a more modern, Scandinavian aesthetic, we had a difficult time finding what we like over here and finally decided to bring to Cyprus what we discovered, liked and picked for him from various small and not that small businesses worldwide.

Why monochrome?

Babies are fascinated with black and white geometric figures and there is a good reason for it.

Babies have color vision - it's just not fully developed in newborns. So in general, babies have trouble distinguishing colors and focusing, which leads them to be more attracted to borders and high-contrast patterns like black and white. 

As they get older their ability to see differences in color improves, as does their focus and depth perception. High contrast toys and accessories play to babies strengths as they help this transition in their visual development.